Gen Z Is the Real Market That Matters

On this episode of The Barron Report recorded at Foodable.io, brought to you by Kabbage, we get to discuss how Generation Z, or Gen Z for short, is becoming the market that really matters as this segment of the population continues to grow. In this episode, Guest Host Rudy Miick leads the discussion about what is going to draw Gen Z as customers and as staff and team members for the restaurant industry.

Joining Rudy are two restaurant industry experts, one who currently employs and trains Gen Zs and another who helps restaurant clients understand how to best appeal and recruit this young population as staff members and as customers.

Samuel Stanovich, an Area Representative and Franchisee for Firehouse Subs, works on the leadership and development of new locations for the brand. His restaurant serves as the training restaurant for the market so in this podcast he speaks from experience about what motivates his employees.

Donald Burns, known as The Restaurant Coach™, aims to define Gen Z to better understand them as individuals and what is most important to them. 

Watch the episode above to learn more about this young generation that is 73 million strong and is looking for healthier and more convenient options when it comes to food.

Show Notes

  • 2:09 - Main differences between Millennials and Gen Z
  • 6:16 - Attitudes towards prepped food 
  • 7:43 - Brand Loyalty and Gen Z
  • 9:06 - How To Engage Gen Z as customers
  • 12:05 - How to Inspire Gen Z
  • 14:19 - How To Engage Gen Z as restaurant team members
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